Southern Indiana …
Modern Convenience
With Room to Grow
Bloomington Indiana
There are two defining characteristics that have shaped this Indiana town and its people: the land and the university. The hills, forests, and lakes provide a sanctuary; one that is valued and protected. The limestone is quarried and milled by hard-working Hoosiers, and turned into beautiful buildings and sculptures throughout the area and the nation. Students and faculty from across the country and the world flock to Indiana University, bringing ideas and dreams to a community that embraces them all. It’s a place that nurtures artists and scientists, farmers and philosophers, athletes and musicians. It’s a community of aspirations and inspirations, a breeding ground for transformations. Welcome to Bloomington.
Our Mission
At Grow Roots Realty, our mission is to serve with honesty, transparency, and a genuine commitment to helping people find where they belong. We believe real estate is more than a transaction — it’s a personal journey that deserves patience, clarity, and thoughtful guidance. Whether we’re supporting clients in finding a home or empowering agents to grow their careers, our purpose is to create a grounded, supportive experience rooted in integrity and community.
Who We Are
Grow Roots Realty is a locally rooted, client-centered brokerage built on relationships, not pressure. We are advocates, educators, and community partners who value doing real estate the right way — with care, communication, and consistency. As a brokerage, we are equally focused on uplifting the people we serve and the agents who represent us, creating an environment where everyone has the tools, support, and opportunity to grow.
Erika Rogers
Owner and Managing Broker, Certified Real Estate Broker & REALTOR®
Erika Rogers is the Founder and Managing Broker of Grow Roots Realty, bringing years of experience in real estate, leadership, and client advocacy. She is known for her calm, steady approach and her ability to make people feel supported and informed throughout the buying or selling process. With a deep commitment to transparency and integrity, Erika guides clients and agents with the same philosophy: real estate should be honest, accessible, and centered on people — not pressure. Her leadership is driven by a genuine passion for helping others grow, whether they are putting down roots in a new home or building the foundation of their real estate career.
Why I Started Grow Roots Realty
Grow Roots Realty was created out of a desire to do things differently — to build a brokerage where people feel valued, understood, and empowered. After years of working in real estate and witnessing the stress that both clients and agents can experience, I wanted to create a space where support, clarity, and connection come first. Real estate is deeply personal, and so is this company. Grow Roots Realty exists to offer a grounded experience, one that uplifts clients through major life transitions and gives agents the freedom, fairness, and tools they need to thrive. This business reflects my belief that when people are genuinely supported, growth comes naturally.
If our approach resonates with you, we’d love to connect!
Our Values
Integrity
We operate with honesty and transparency in every interaction, earning trust through clear communication and ethical guidance.
Clients and agents deserve thoughtful, attentive support. We show up fully, listen deeply, and follow through consistently.
Service
We are rooted in Bloomington and committed to fostering strong, meaningful relationships within the communities we serve.
Community
Whether you’re a client searching for the right home or an agent building your career, we provide the tools, guidance, and space to grow with confidence.